Event: Pavlo's Wine Launch

In this day and age, celebrities often expand their personal brand beyond their musical or acting images. You'll find stars with their own restaurants, clothing lines and even perfume brands.

So when a musician like Pavlo has as much robust character in his sound, colourful flavours in his compositions and a smooth finish with his performance, it doesn't seem like so much of a stretch for him to come out with his very own wine label.